Bob Cringely

Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology. Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs' chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm. With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.

Through interviews with colleagues and others who knew the creative genius whose innovations transformed the lives of millions, ONE LAST THING provides an inside look at the man and the major influences that helped shape his life and career.

In a television interview filmed in 1995, Steve Jobs talks frankly about his early life, competition with Microsoft and his vision for the future, while he was running NeXT, the company he founded after leaving Apple.

It happened more or less by accident; the people who made it happen were amateurs; and for the most part they still are. From his own Silicon Valley garage, author Bob Cringley puts PC bigshots and nerds on the spot, and tells their incredible true stories. Like the industry itself, the series is informative, funny and brash.