Pat Moore

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When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.

Iconic snowboarder Travis Rice and friends redefine what is possible in the mountains. Experience the highs, as new tricks are landed and new zones opened, alongside the lows, where avalanches, accidents, and wrong-turns strike.

Volcom Stone presents "Mr. Plant", a Veeco Productions film based on the travels of snowboarder and New Hampshire backwoodsman Pat Moore. Mr. Plant follows Pat as he spends a season traveling the world with the Volcom Snow family, friends and icons. Filmed by Seth Huot and Jake Price on location in Jackson Hole, Japan, Quebec, Massachusetts, Chile and Minnesota; the film unfolds across the globe to portray the only destination that really matters: Staying true to snowboarding.

Go behind the scenes of snowboarding epic The Art of Flight with pro snowboard Travis Rice and Director Curt Morgan.

Crack open a cold one, or kick-start the blender and fire up that Piña Colada. It's time to celebrate! Forum is proud to announce the newest installment in their vast library of team-inspired videos. After winning back-to-back awards for Forever and Fuck It, a little team Vacation was long overdue. This last season was all about taking advantage of traveling on someone else's dime, and focusing more on good times than hard work. Ironically, when the pressure went down, the progression of snowboarding went up ... WAY UP.