Lynda Benglis

He was a postal clerk. She was a librarian. With their modest means, the couple managed to build one of the most important contemporary art collections in history. Meet Herb and Dorothy Vogel, whose shared passion and disciplines and defied stereotypes and redefined what it means to be an art collector.

In 1972, Robert Morris and Lynda Benglis agreed to exchange videos in order to develop a dialogue between each other’s work. Morris’s video, Exchange, is a part of that process—a response to Benglis’s Mumble.

Two disembodied male colleagues direct Lynda Benglis, who sits between a monitor and a camera lens loudly exclaiming her vision for the video we’re watching. Playing with the idea of originality and how the reproduction of images troubles fine art categories, Benglis affixes a double portrait of herself to the monitor screen and draws moustaches on both likenesses. Document ends with Benglis writing the video’s title and “copyright, Dec. 1972” directly on the monitor underneath the photograph, validating this video accomplishment as an original artwork.

Now takes on video's claims to immediacy and authenticity, as Benglis juxtaposes live performance with her own prerecorded image. The soundtrack features phrases such as "now!" and "start recording," commands that usually ground us in the present, but here serve to deepen the confusion between live signals and mediation. Repeated takes and acidic color processing heighten this challenge to video's power of "liveness."

Analog video was not only an alternative to more expensive motion picture film for artists. It was also a viable new medium with specific attributes all its own. In On Screen, characteristics such as video snow and audio static become more pronounced and distorted with each subsequent version of the artist within the “TV” frame. As Lynda Benglis performs a sequence of pulling faces for the camera in triplicate, we become aware that the performance is based on memory, sometimes faulty—a kind of symbiotic conflation of artist and machine.